Hi !

The “Always Be Closing” thought process ignores your freight prospects requirements entirely and places you, the freight broker, at the center of the sales process taking a strong arm approach to move your customer’s freight. 

This outdated way of thinking doesn’t work anymore in freight brokering because the balance of power has tipped away from the freight broker and to your freight prospects.  

With more available info online now, and the ability to tap into third-party reviews, freight prospects are WAY smarter today than ever before. 

Click below to find out why!