Hi !

The process of identifying and reaching out to potential freight prospects is a critical aspect of your sales strategy.

To adapt and thrive in 2024, I've gathered 10 cutting-edge sales prospecting statistics along with key takeaways and actionable tips to utilize.

These statistics empower you to make informed decisions, and supercharge your freight sales prospecting efforts.

When you practice, master and implement them, 2024 will be your best year yet.

Let's continue with statistic #4...

80% of freight customers want to engage with freight brokers who act as trusted advisors, providing insights into their industry.

Key Takeaway:    The role of the freight broker is shifting from being a mere seller to becoming a trusted consultant. Prospects and customers expect you to bring unique insights to their table.

Tip: Invest time in understanding your prospect's particular industry and pain points. Share relevant research, case studies, and success stories that demonstrate your expertise.

One of the most important skills that freight brokers must MASTER is knowing their prospects and customers niche industries. 

Continue increasing that knowledge to grow stronger and build longer-lasting relationships with your prospects and customers in 2024.

Learn it, practice it and master it. That's the secret to success in life and your freight business in 2024!