Hi !
The process of identifying and reaching out to potential freight prospects is a critical aspect of your sales strategy.
To adapt and thrive in 2024, I've gathered 10 cutting-edge sales prospecting statistics along with key takeaways and actionable tips to
utilize.
These statistics empower you to make informed decisions, and supercharge your freight sales prospecting efforts.
When you practice, master and implement them,
2024 will be your best year yet.
Let's continue with statistic #6...
75% of prospects are more likely to engage if they receive content tailored to their industry challenges.
Key Takeaway: Content is still king, but it must be relevant and tailored to your prospect's needs and pain points.
Tip: Create content assets like whitepapers, blog posts, or videos that address specific industry challenges. Share these assets
strategically during your prospecting efforts online.
One of the most important skills that freight brokers must MASTER is continually reaching out to freight prospects and customers.
Continue reaching out to grow stronger and build longer-lasting relationships with your prospects and customers in 2024.
Learn it, practice it and master it. That's the secret to success in life and your freight business in 2024!
