Hi !

Sales prospecting, the process of identifying and reaching out to potential freight prospects, is a critical aspect of your sales strategy.

To adapt and thrive in 2024, I've gathered 10 cutting-edge sales prospecting statistics along with key takeaways and actionable tips to utilize.

These statistics will empower you to make informed decisions, and supercharge your freight sales prospecting efforts.

When you practice, master and implement them, 2024 will be your best year yet.

Let's start with statistic #1...

78% of freight brokers say that social selling is critical to their sales strategy!

Key Takeaway: Social selling has evolved from a trend to a necessity in the world of brokering freight. It's more than just a tool; it's a strategy that allows you to connect with freight prospects in a more meaningful way.

Tip: To excel at social selling, focus on building authentic relationships rather than just pushing your freight service. Engage with your target audience on social media, share valuable content, and actively listen to their needs.

One of the most important skills that freight brokers must MASTER is the skill of Social Selling. 

Continue increasing your social audience to grow stronger and build longer-lasting relationships with your prospects and customers in 2024.

Learn it, practice it and master it. That's the secret to success in life and your freight business in 2024!