Hi !
As a freight sales professional, your success hinges on your ability to master the art of selling freight. While there is no one-size-fits-all formula for success, understanding the science of timing, combined with impeccable techniques and psychological insights will significantly enhance your conversion rates. Here is my First of 12 Tips to SMASH your Freight Sales Targets.
1) Ask For MORE (or just ANY) Referrals
Some of the best, and the highest converting opportunities come from referrals. There are companies reporting referrals convert up to 70%
of the time with 49% of freight agents saying referrals have been their most effective tactic.
With all that being said, SO MANY freight sales agents are either not asking for ANY or not asking for enough.
One of the main reasons freight sales folks don't ask for them is fear. They've only just asked for the load which was scary enough, now you want them to ask for MORE?!
This is easily solved
by highlighting one big truth: Customers LIKE giving referrals. It makes them feel good.
So when you ask your customers for a referral, they feel good (not bad), giving them you.
Your persistence, dedication, and commitment to mastering this craft will undoubtedly pave the way for triumph, turning cold leads into warm relationships and freight prospects into loyal freight clients.
