Hi !

As a freight sales professional, your success hinges on your ability to master the art of selling freight. While there is no one-size-fits-all formula for success, understanding the science of timing, combined with impeccable techniques and psychological insights will significantly enhance your conversion rates. Here is my Second of 12 Tips to SMASH your Freight Sales Targets.

2) Know When To Walk AWAY From An Opportunity

Saying no is one of the most powerful things you can do to sell more (as hard as that may be to believe).

So many freight brokers are weighed down by prospects and pipeline that will simply never convert, and by walking away from bad or weak opportunities, you're then able to put more time and effort into ones that WILL.

Do a full pipeline audit each and every month to look at which opportunities are likely to convert, or are not likely to convert. Prioritise your time on those you genuinely feel with close, allowing you to give them the time and effort needed to close them.

Your persistence, dedication, and commitment to mastering this craft will undoubtedly pave the way for triumph, turning cold leads into warm relationships and freight prospects into loyal freight clients.