Hi !
As a freight sales professional, your success hinges on your ability to master the art of selling freight. While there is no one-size-fits-all formula for success, understanding the science of timing, combined with impeccable techniques and psychological insights will significantly enhance your conversion rates. Here is my last of 12 Tips to SMASH your Freight Sales Targets.
12) Build Your Brand To Generate INBOUND Leads
Every freight agent & broker has the opportunity to build their personal brands on platforms like LinkedIn, which if they do successfully, can create a consistent stream of highly qualified inbound leads.
People buy from people, and your personal brand is your chance to show your freight prospects that you are not just ANOTHER salesperson trying to sell them something, but you are a real human being who wants to help them.
To build a personal brand you must be consistently active on LinkedIn, sharing and engaging at least 2-3 times per week and making sure you give value at every step and post.
Your persistence, dedication, and commitment to mastering this craft will pave the way for triumph, turning cold
leads into warm relationships and freight prospects into loyal freight clients.
