Hi !

As a freight sales professional, your success hinges on your ability to master the art of selling freight. While there is no one-size-fits-all formula for success, understanding the science of timing, combined with impeccable techniques and psychological insights will significantly enhance your conversion rates. Here is my Ninth of 12 Tips to SMASH your Freight Sales Targets.

9) Stop Selling And Start Helping!

If you want to broker more freight, you have to stop selling and start helping. Don't focus on selling your freight service, focus on solving your freight prospect's problems first.

Whether you're writing a sales email or a sales message, start making the content about how THEY will benefit, how THEY will win. Prospects don't care about what you're selling unless you show them how they will benefit from buying it.

Your persistence, dedication, and commitment to mastering this craft will pave the way for triumph, turning cold leads into warm relationships and freight prospects into loyal freight clients.